{"id":16,"date":"2026-10-14T14:14:31","date_gmt":"2026-10-14T14:14:31","guid":{"rendered":"https:\/\/davidperanic.com\/blog\/?p=16"},"modified":"2026-10-14T14:14:31","modified_gmt":"2026-10-14T14:14:31","slug":"from-1-3x-to-3-14x-david-peranics-meta-ads-case-study-at-adworld-experience","status":"publish","type":"post","link":"https:\/\/davidperanic.com\/blog\/from-1-3x-to-3-14x-david-peranics-meta-ads-case-study-at-adworld-experience\/","title":{"rendered":"From 1.3x to 3.14x: David Perani\u0107&#8217;s Meta Ads case study at ADworld Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">David Perani\u0107 is speaking at ADworld Experience 2026 in Bologna, an international conference on paid advertising. His talk is about an online store that hoped for 1.3x growth and ended up with 3.14x.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Two days, 47 speakers, real case studies<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ADworld Experience runs on 15 and 16 October. Over two days, 47 speakers deliver 66 talks and workshops on Google, Meta, TikTok, LinkedIn and Microsoft advertising. The focus is on real campaigns and what actually worked, with speakers from companies like Microsoft Advertising, Optmyzr and Adthena.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The talk: 3.14x instead of 1.3x<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">David&#8217;s talk, &#8220;Boosting 3.14x ecomm sales with MetaAds&#8221;, is on 16 October from 12:00 to 12:30 in the Paid Social room. It&#8217;s in English, with simultaneous Italian translation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The client was a mature online store with several years of history behind it. That&#8217;s exactly the kind of business where big jumps are rare, so a 1.3x increase would already have been a good year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There was no single trick behind the result, but a series of smaller changes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a different technical approach to running the ads<\/li>\n\n\n\n<li>a deep dive into who the customers are and why they buy<\/li>\n\n\n\n<li>new ads written from those insights<\/li>\n\n\n\n<li>rewritten product descriptions and website content<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The biggest change wasn&#8217;t technical<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What made the real difference was a shift in mindset: the client started to approach marketing, and the way the business develops, in a completely new way. The ads and the content followed from that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s one of those things you can&#8217;t quite imagine living without anymore. Cheap little &#8220;nonsense&#8221; items or, let&#8217;s be honest, cheap little essentials, just got a bit less cheap. As of this week, orders from Temu and Shein incur an extra \u20ac3 in customs duty per item. In an RTL Direkt interview, marketing expert David Perani\u0107 weighed in on what that actually means for shoppers and the platforms themselves.<\/p>\n","protected":false},"author":1,"featured_media":17,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":2,"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":19,"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions\/19"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/media\/17"}],"wp:attachment":[{"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davidperanic.com\/blog\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}