It’s one of those things you can’t quite imagine living without anymore. Cheap little “nonsense” items or, let’s be honest, cheap little essentials, just got a bit less cheap. As of this week, orders from Temu and Shein incur an extra €3 in customs duty per item. In an RTL Direkt interview, marketing expert David Peranić weighed in on what that actually means for shoppers and the platforms themselves.
Will this mean fewer orders from Temu and Shein?
According to Peranić, that remains to be seen, but based on how the change was announced, he doesn’t expect any major drop-off. Even with the added customs fee, prices on these platforms will still undercut local retail.
How much of the appeal was just the low price?
Peranić points out that ultra-low pricing is very much the bait, but it’s only one piece of the puzzle. Platforms like Temu lean heavily on psychological triggers, including that particular thrill of getting something that feels “free.” At this point, he says, a large share of shoppers have built the habit, and the initial hesitation people once felt about ordering from an unfamiliar platform has largely disappeared. For that reason, he doesn’t see the new customs charge as a real threat to their business.
Original source: RTL Direkt / net.hr, published July 1, 2026 Link: https://net.hr/danas/rtl-direkt/david-peranic-tvrdi-da-temuu-i-sheinu-biznis-nije-ugrozen-unatoc-carinama-ade65c3d-7586-11f1-936f-9600040c8f8e